In honor of the celebration of its 120th anniversary in 2018, King Koil will introduce the Limited Edition 120th Gold Collection at the Winter Las Vegas Market. The collection will build on the company’s long legacy of innovation, quality and excellence.
Since 1898, King Koil has been a leading innovator in crafting mattresses designed to deliver proper spinal alignment and support for a restorative night’s sleep. Known for stellar quality and on-trend styling, the company continues to build on its rich history rooted in the Midwest. The three-mattress Limited Edition 120th Gold Collection will be the cornerstone of the company’s year-long celebration, which will provide King Koil retailers with a portfolio of traffic-driving promotions during the company’s 120-day “sell-ebration” event from Memorial Day to Labor Day.
The Limited Edition 120th Gold Collection is designed to retail from $999 to $1,099 while remaining true to King Koil’s signature elements of comfort, alignment and pressure balance strategy to provide maximized support and minimum pressure. Built with King Koil’s proprietary Perfect Contour Reaction Coil, the mattresses will feature gold detailing in a nod to the elegant theme resonating with the company’s extensive international business.
“This is an incredible milestone in our company’s history that speaks to the company’s design aesthetic and commitment to delivering great products,” said David Binke, King Koil CEO. “King Koil will celebrate the entire year along with our retail partners through unique marketing opportunities. The new collection delivers an extraordinary value in products that look and feel as if they would sell for much more, and provide new sales opportunity for RSAs.”
The new collection will be supported by new point of purchase and marketing materials that will be showcased during the market. The 120th anniversary will also be celebrated globally by King Koil’s international licensees with a variety of gold-themed designs and comforts for every culture.