A long-time industry advocate for sleep products that are properly designed for children and teenagers, Gold Bond has expanded its juvenile collection line following the success of its Natural Youth program with a Long Island, N.Y. retailer.
The linchpin in the line-up is the “Dartmouth,” available in both firm and plush feels. It features 448 coils, 12.75 gauge, double steel edge supports and a limited-deflection box spring for deep-response stability and durability. The bed includes two comfort layers sporting 1.5-inch layers of responsive foam and, depending on feel, either two-inches of super firm or super soft high resiliency foam. A layer of polyester fiber is used to enhance thermal qualities and extend the life of the mattress. The plush-quilted matelassé fabric on the surface layer adds additional comfort. The Dartmouth still meets height restrictions imposed on juvenile mattresses for use in bunk beds. The other models in Gold Bond’s juvenile series are the Wellesley, Cornell and Columbia.
“There was a time when parents spent more on a child’s backpack than their mattress. But that is changing because parents have a better understanding of the importance of a good night’s sleep for themselves and they are now willing to invest more to give their kids the same quality and performance features in a mattress as they have been buying for themselves,” said Gold Bond President Robert Naboicheck. “Old thinking was that you needed to buy a very firm mattress for children for health and durability reasons. However, technologies have changed and new coil units, foams and fabrics can still provide the same level of support and durability children need, but make the mattress far more comfortable.”
“I can’t say that buying one of our mattresses will make it easier to get your child to go to bed at night, but I can attest to the fact they will be much more comfortable once they get into one of our Nature Youth mattresses,” he added.
Gold Bond collaborated with Carle Place, N.Y.-retailer The Bedroom Source, the region’s preeminent juvenile bedding and furniture retail source, to design the new series.
“We only carry Gold Bond juvenile mattresses in our store and noticed customers were looking for mattresses with ingredients used in adult beds, not just thin, typical kids’ beds and no other manufacturers were investing in this space. By using Bob’s extensive industry knowledge and my consumer data, we collaborated to create a mattress that fills the void in the juvenile market—a high-quality, yet value-priced product parents are willing to invest in for their children,” said Paul Kantor, co-owner of The Bedroom Source.