Features From The Editors: Luxury Is Back

After years of what some have called a “race to the bottom,” the bedding industry is seeing a reinvigorated interest in high-end bedding. Whether answering the requests of their retail partners or continuing long-standing company traditions, manufacturers have expanded their brand portfolios to include new offerings with higher priced SKUs. Luxury bedding comes in all different shapes and sizes, with lavish comfort layers, sumptuous styling and exquisite handcraftsmanship. In this growing category, retailers have plenty to choose from and the impressive array of luxe beds detailed below appeal to a wide variety of consumers.

VISPRING

Vi Spring Luxury In 2014, Vispring will be spending over one million British Pounds to rebrand itself more into the luxury market, including designing a new logo and slogan. But that doesn’t mean it will be wavering from its heritage. For more than 100 years, Vispring has been committed to luxury mattresses, with a tradition of handcrafted, high-end mattresses—and never resorting to gimmicks or false truths to promote their products. Vispring sources some of the world’s most luxurious natural materials for its mattresses and divans, exclusively using high-quality, 100% natural components, including Shetland Isle wool and fine horsetail hair. Not only is Vispring the only bed manufacturer to use pure British fleece wool exclusively, but the only company to include four full fleeces in each mattress. Every sleep set is hand-constructed to order, giving each mattress an exquisitely tailored finish in addition to ensuring the high-level of support and comfort for which the brand is known.

SIMMONS

Simmons Beautyrest BlackUnveiled at the Winter Las Vegas Market, Simmons’ new Beautyrest Black Collection is introducing a “techno-luxe” approach to the high-end bedding category. Each mattress boasts innovative temperature-managing Sleep Climate Surface Technology, heat-dissipating TENCEL fibers, Advanced Pocketed Coil Technology, and additional layers of GelTouch and AirCool memory foams. The top models further differentiate the collection with added layers of Micro Diamond Infused AirCool Memory foam, which incorporates diamond particles to effectively draw heat away from the body. This seamless integration of high performance technology and high-quality materials is coupled with a high-profile marketing partnership with Dempsey Racing, ensuring that the collection will stand out on the showroom floor as a new standard of modern luxury.

KLUFT

Kluft Grande Nuit a ParisE.S. Kluft has been at the forefront of American-made high-end bedding since 2004. The company is once again pushing the envelope on the ultra-luxury segment with the introduction of the new Grande Nuit a Paris complete sleep set. Each mattress is handcrafted from the highest-quality materials, including Talalay latex, certified organic cotton, Joma Wool, Danish horsehair, and upholstered with a Belgian Jacquard damask made of cashmere, silk, Merino wool and mercerized cotton. The innerspring system is made up of hand-sewn English springs encased in calico cotton to minimize motion transfer and provide superior support. Matching headboards and upholstered foundations further enhance the collection’s luxury feel. And with a ticket price of up to $60,000, this collection is the ultimate showcase piece on any retail floor!

SHIFMAN

Shifman DiamondShifman Mattresses is dedicated to continuing a tradition of true craftsmanship with its hand-made luxury mattresses. Shifman exclusively designs its mattresses with the finest components, such as Belgian damask, matelasse fabrics, and high-end natural cotton, wool, latex, cashmere and pashmina. The high-profile double offset innerspring is one of the finest in the industry, responding and reacting to body movement to provide maximum conformance. The two-sided mattresses are placed atop box springs are hand-tied with hourglass upholstery coils and tied with imported Italian twine, providing superior comfort, support and durability. Every Shifman mattress is hand-made by 50 highly-skilled craftspeople, using an exclusive Sanotuft hand-tufting technique to secure all of the layers in place. It takes up to twelve and a half hours to produce one single mattress set. The company’s attention to detail, from sumptuous materials to the intricate finishing touches, produces an exquisitely tailored mattress set.

SEALY

Sealy Sterns & FosterThis year, Sealy unveiled four new and updated Stearns & Foster collections that are reinventing the “luxury” mattress. Retailing from $1,499 to $3,299, Sealy is offering retailers technologically advanced sleep sets and luxury detailing at mid-range retail prices. Each collection features intricate hand-tufted panels (for added durability) and monogrammed details for a more luxurious aesthetic. The new Lux Estate Hybrid Collection features high-quality materials and components including PrimaCool Elite gel memory foam with OUTLAST Gold material to offer a cooling effect throughout the night. The innovative IntelliCoil innserspring system boasts a “coil-within-a-coil” design to provide superior conformance and support. With these new additions to the Stearns & Foster brand, Sealy is making luxury available to a wider range of consumer demographics.

KINGSDOWN

Kingsdown Haute CoutureKingsdown recently returned to the luxury segment with its new Haute Couture collection. With price points that range from $9,999 to $25,999 in queen, this new mattress marries the company’s traditional comfort with upscale styling, exquisite tailoring and premium components. The collection boasts high-end comfort layers made from silk, latex, and other hypo-allergenic materials, while innovative innerspring and foundation systems provide advanced support and durability. Designed with a modern luxury aesthetic, this collection stands out with its high-end styling, including ebony and ecru fabric applications that feature the iconic fleur-de-lis detailing.

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