Englander Sleep Products will launch its redesigned Lifestyle collection at the Summer Las Vegas Market, leveraging a new cooling technology that has been re-priced at aggressive values that retailers will want to promote.
The revamp of the three-model hybrid line includes the use of woven fabrics that incorporate a new Thermo-Gel finish. Thermo-Gel provides cooling properties in addition to those delivered by the gel-visco foam layers in the first two beds and the gel-infused latex featured in the ultra-luxury model at the top.
“One of our strategies is to remain at the forefront of industry innovation so that we can provide consumers with new technologies that significantly improve their sleep experience,” company president and CEO Kevin Toman explained. “Today’s shoppers are very attuned to the benefits of sleeping comfort and coolness. Ultimately, we’ll use Thermo-Gel across all of our product lines.”
Englander‘s Lifestyle collection is the producer’s first nationally specified line of hybrid specialty beds. The models, which range from 12 to 14 inches high, all continue to use a two-inch, micro-encased coil unit for individual body conformance. The revamped series also uses a high-density poly foam base, reticulated foams for optimum air circulation, “racetrack” foams for firm edge support, and sturdy wood foundations. Positioned as offering “Better Sleep at Every Life Stage,” the 2015 Englander Lifestyle collection has waterfall-style edge treatments and a new brand identity using various shades of blue as seen in the line’s new point-of-sale materials.
The new line is set to retail at significantly better values—ranging from $999 to $1,499 retail in queen—than when it was first launched at the Winter Las Vegas Market.
The company will also present its full portfolio of specialty lines at the summer market, including E-gel, Nature’s Finest Organic and Latex Sleep Systems, Synergy and the Body Form series. Additionally, Englander will showcase its coil-based collections including Posture Support and Posture Support PLUS, 21st Century Sleep Systems and the Tension Ease line.
For more information, please visit englander.com.