Englander Sleep Products is bringing to the summer Las Vegas Market a new ultra-high-end, two-bed series called Forever. Combining long-lasting durability and consistency of feel with a competitive price point, the luxury line-up “will get significant retail placement,” according to company CEO and president Kevin Toman.
“We challenged ourselves to develop ultra-luxury sleep products that have great features and will actually retail,” Toman continued. “This line definitely delivers on that objective.”
The new Forever mattresses offer soft and firm versions with extremely high coil counts, plus comfort and support components selected for their superior quality. Both models sport Eurotop styling and can be used on today’s adjustable bed bases. When used with an adjustable base, both the collection is expected to retail at $5,999 in queen-size.
The Forever soft model incorporates more than 6,000 individually wrapped coils and a comfort layer made exclusively of patented Omalon foam, which uses an elliptical cell structure to ensure that the foam will never bottom out.
“Omalon has a luxurious feel, offers excellent support and is guaranteed to last for life,” Toman explained.
At 14.5 inches tall, the soft version also features very high-density foam encasement to enhance durability. A light quilted top made exclusively with fiber is designed to enhance healthy air flow and promote moisture wicking.
The Forever firm bed also offers extremely dense foam encasement enclosing more than 5,100 wrapped coils. On top is a slow-recovery latex layer that’s not only more breathable than visco foam, but eliminates the sinking sensation of visco as well as the bounciness of common latex.
At 15 inches tall, the firm model uses Omalon foam as a support layer and features the same light quilted top as the soft version. Both Forever models are made with soft Tencel covers, which increase absorbency and provide additional cooling.
“This is an exceptional bed program in which quality, performance and durability were our paramount concerns,” Toman explained. “The fact that the Forever products are made so well but reasonably priced versus competing designs is what sets them apart from many of the other ultra-high-end beds on the market.”