To mark its 120 years of success in the mattress industry, Englander Sleep Products is offering aggressive values across all of its product offerings—plus special celebratory models under its TensionEase, Posture Support Plus and Nature’s Finest brands—all to salute its 120th Anniversary.
The three new Anniversary Edition models use ultra-premium components and designs intended to give retailers highly attractive values to promote with premium Englander brands.
“Our message to dealers has always focused on the art and science behind building the best possible sleep products—a mission to which Englander has been dedicated since its founding in 1894,” noted company CEO and president Kevin Toman.
“We’ve always believed that when you put more into your products and your commitment to quality is consistent and unwavering over the years, that effort builds your reputation and becomes your trademark.”
A video, complete with major events from the last 120 years, traces Englander’s development since 1894, can be viewed here.
Englander’s special Anniversary Edition collection, set to retail from $999 to $1,499 in queen starts with a Tension Ease “Edison” model that uses a foam-encased, eight-inch zoned and wrapped coil unit. First introduced in 1957, the Tension Ease sleep system was designed to deliver stress-free sleep. Its encased coil construction was patented in 2003. The “Edison” model features layers of visco and super soft foams, crowned with a perforated gel topper for cooling comfort.
At the mid level, Englander is offering an Anniversary Edition model in its just-introduced Posture Support Plus line. Designed “for bodies of every shape and size including the larger sleeper,” the “Cleveland” Anniversary Edition model features the company’s patent-pending Dual Coil construction: a three-zone, fabric-encased micro-coil unit that’s securely fastened to a seven-inch, heavy-gauge foam-encased unit beneath it.
The top unit delivers body conformance and comfort; the bottom unit lends exceptional strength, support and durability to the mattress. Multiple foam layers topped by a perforated gel layer are also included, touted as “The BIG SLEEP Solution.”
At the top of the Anniversary Edition line is a Nature’s Finest “Phillipe” model. A specialty brand that Englander first brought to market in 1996, the Nature’s Finest mattress combines a high-density poly foam base with quality latex, super soft foams and a layer of perforated gel at the top.
Englander’s Anniversary Edition models range in height from 11.5 to nearly 15 inches and carry 20-year warranties. The beds are quilted and offered in plush top and box top styles.
To attract additional attention on retail store floors the company has created anniversary-themed light boxes, floor mats and headboards, along with coordinated top-of-bed accessories.