On the heels of introducing the Tension Ease slow-recovery latex series at the Winter Las Vegas Market, Englander Sleep Products has further expanded the collection for the summer market. The updated line-up now includes the new Tension Ease Platinum collection, which leverages an exclusive, science-based technology.
The Tension Ease Platinum line brings to the fore a new TensionCore technology that is made from open-cell memory foam infused with graphene, a different form of carbon. “The open-cell structure of the memory foam allows for greatly enhanced air flow and breathability, while the integrated graphene is thermal-conductive—up to 10,000 times more effective than traditional foams,” explained Kevin Toman, company president and CEO. “TensionCore graphene foam dissipates body heat and ensures a cool and refreshing night’s sleep. The foam also effectively contains body movements for motionless, undisturbed sleep, and delivers a plush, consistent feel in all climates.”
The collection is comprised of three models—each available in pillowtop, plush or firm—at anticipated retails of $799, $999 and $1,299. Each model uses an eight-inch encased-coil core that offers edge-to-edge support and is built to adjust and contour to a sleeper’s unique shape and weight. Patented posturized coils work with the open-cell graphene foam to further relieve pressure points. In addition to various layers of latex, the line features breathable cover fabrics that are quilted to layers of infused gel foam in the pillowtop and plush models.
“This new Tension Ease line extension gives retailers the selling story that is resonating most with mattress shoppers today, which is about sleep temperature,” Toman noted. “The TensionCore technology in these beds provides excellent thermo-regulation and promises a stress-free and relaxing night’s sleep.”
The collection will be marketed under its own logo and product statement, “Sleep, Dream, Rest and Live.” Englander has created new branded headboards, top-of-bed accessories, posters and other in-store materials to promote the new series.