In response to the popularity of its Velika luxury bedding program, Eclipse International is broadening the collection to include a bed-in-a-box design. Laska by Velika will give retailers a competitive boxed-bed design that touts the same high-end European style that Eclipse brought to the marketplace with Velika.
As the bed-in-a-box business continues to grow, Eclipse sees great potential in the luxury bedding segment of the category. Originally thought of as an opening price point category, boxed mattresses have traditionally offered few upscale features. But Eclipse is moving to change that perception with the introduction of Laska by Velika.
“The successful launch of Velika and strong encouragement from retailers helped solidify our decision to design a model that could be easily boxed and shipped anywhere,” said Stuart Carlitz, chief executive officer of Eclipse International. “This enhanced boxed bed will feature the great upscale look and design that the original mattress offers.”
Priced to retail at $2,999 in queen with a platform unit, Laska by Velika mimics the signature Velika and features all-natural, lush materials. In adition to Eclipse’s two-sided, pocketed-coil sleep system with its LifeEdge perimeter-edge support, the new line also features a comfort duvet with Talalay Latex and luxury Pima cotton for additional comfort.