Talalay Global, U.S. producer of Talalay latex sleep products, and Eclipse International, a mattress manufacturer, have established an exclusive partnership to solely produce the Pure Talalay Bliss line of mattresses. Initially, 12 Eclipse licensees – 10 in the United States and 2 in Canada – will begin production of the Bliss line next month. The agreement calls for future expansion through the company’s entire 65 international licensees across 39 countries.
“Talalay Bliss is a terrific brand in our portfolio that has not been developed fully over the years because our expertise is in OEM manufacturing and not retail. We have been working with Eclipse and its licensees for many years through our Saatva relationship and are impressed with the group’s understanding of the retail marketplace, as well as their focus on quality and service,” said Marc Navarre, CEO of Talalay Global. “This partnership allows us to focus on our OEM relationships and allow those experienced in retail, to further develop this brand.”
“Our licensees are very excited to get Bliss into their product portfolio because of the explosive growth in the luxury segment of our business and consumer interest in the health, quality and performance of Talalay products,” said Stuart Carlitz, CEO of Eclipse International. “Because of our extensive experience successfully manufacturing and selling luxury products, this is a brand that our group will be able to really develop and grow domestically and internationally.”
The Pure Talalay Bliss line of premium latex sleep products was founded nearly a decade ago and is sold to mattress specialty stores and home furnishings retailers throughout the United States and several foreign countries. Under terms of the partnership, Eclipse will only be handling the manufacturing and distribution of mattresses. Pillows and toppers will continue to be sold directly by Talalay Global and they plan to continue development of innovative new products.
About Talalay Global: Founded in 1975, Talalay Global is only U.S. manufacturer of Talalay latex mattresses, mattress toppers and pillows, which are sold under many leading brand names through strategic business partners. The company also owns Pure Talalay Bliss, which sells finished mattresses and pillows to mattress specialty stores and home furnishings retailers. Talalay Latex sleep products provide a unique feel of comfort and support by gently conforming to body contours, which provide a naturally resilient and healthy sleep environment. More than 150 employees produce mattress cores, toppers and pillows utilizing the Talalay molding process.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International, part of Bedding Industries of America (BIA), has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 65 licensees, 17 domestic and 48 overseas servicing 65 countries or provinces.