Eager to create a better, higher margin bed-in-a-box offering for retailers, Eclipse International will introduce Sol, a three-model hybrid collection, at the Winter Las Vegas Market. The mattresses are designed with ultra-premium components for better resiliency and support resulting in a better sleep surface.
Sol mattresses feature natural New Zealand Joma wool, Talalay Latex, visco-gel foam and a heavy-duty, high-density poly foam. Dressed in an all-black knit cover that lends an upscale, contemporary look to the design, the beds are priced to retail from $999 to $1,999 in queen. Sol is available in firm, plush and euro-top designs.
“The bed-in-a-box category continues to grow and make an impact in the industry,” said Stuart Carlitz, CEO of Eclipse International and Eastman House. “We were very deliberate in our entrance to the business. We wanted to build a better mouse trap. When you look at the product the purely e-commerce brands are selling, it’s a very basic bed. We wanted to ensure our design was superior to what is currently in the marketplace to give our retail partners a competitive edge. We were thoughtful going into the category in a concerted effort not to be a me-too brand.”
While the suggested retail price points are higher than the pure e-commerce brands, Eclipse offers a studier, more resilient boxed bed option. Sol will allow Eclipse’s retail customers to capitalize on the growing category by providing easy delivery options to the consumer. The mattresses are designed to give retailers the option of flooring the models as conventional beds and offering three different delivery options.
“We wanted to help our retailers to capitalize on the phenomenon too,” explained Matt Connolly, president of Eclipse and Eastman House. “Our retailers can optimize Sol by featuring a conventional mattress and have the bed shipped directly to the consumer from one of our partner factories, give consumers the option to load the box in their car and drive it home, or the retailer can make a traditional delivery. It’s truly about the consumer.”