Eastman House is celebrating its 150th Anniversary this year with the launch of an exciting new mattress collection at the spring High Point Market. Celebrating 150 years is a pretty significant event in itself, but it is truly an amazing feat to further acknowledge that Eastman House holds the distinctive title of being the oldest continuously operating mattress manufacturing company in the United States. Today, Eastman House is a cornerstone brand of North Brunswick, New Jersey-based Bedding Industries of America (BIA).
Steeped in a 150-year tradition of manufacturing the finest handcrafted mattresses, Eastman House mattress collections include the Eastman House Latex collection and specialty foam collections, which feature memory foam and gel. The brand also offers The Heritage Collection with coil-on-coil sleep technology, and the two-sided Traditions line-up. Fulfilling many decades in pursuit of excellence, Eastman House mattresses are constructed with the finest materials including natural latex, CertiPUR-US foams, Joma Wool, Pima Cotton and luxurious imported fabrics. Recently introduced at the fall High Point Market, the company’s English Hand-Tufted Collection fuses traditional hand-craftsmanship with high-end materials and advanced patented technologies to offer unsurpassed sleep comfort. In addition to high quality wool and silk components, this luxury line-up is made with hand crafted lace tack tufting. This traditional process not only lends the collection an opulent look, it also enhances the longevity of the mattress by securing the mattresses’ many layers in place. “In terms of workmanship, quality and materials,” explained Eastman House President Matt Connolly, “this collection is unparalleled in today’s marketplace.” This unique line-up has been extremely well received among Eastman House’s partners—with all of its domestic licensees signing on to manufacture the product. Supported by cohesive POP materials that highlight the benefits of hand tufting, the collection’s nation-wide availability reinforces the branding and enhances the consumer awareness. With licensee and sub-licensee factories throughout the United States, Connolly is proud to report that all Eastman House products are “Made in America. ”
The latest addition to the Eastman House portfolio is the special 150th Anniversary collection, which Bedding Industries of America CEO Stuart Carlitz is very upbeat about unveiling. This unique collection was specifically designed to allow home furnishings and mattress retailers to offer their customers an ultra premium product at a broad price range. Selling at retail for $999 and up, the anniversary collection provides an approachable price point without sacrificing the exceptional patented features offered only by BIA brands. This line concentrates on hybrid beds made of specialty foams and high coil count innersprings, with some models featuring encased coils and extra premium imported fabric. Set for a spring High Point Market introduction, the 150th Anniversary Collection will launch with a full program that offers various comfort levels.
The High Point market remains an important marketing venue for BIA and its flagship Eastman House and Eclipse brands. Both brands still aim to create high-value products, powerful sales features and high margins for furniture, home furnishings and mattress retailers. BIA thinks like its retailer customers think; the company designs, produces and markets mattress and bedding lines that help furniture companies meet the needs of their customers while building an ongoing story of quality and value. In addition to the 150th Anniversary Collection, BIA will also showcase the full lines of existing Eastman House and Eclipse mattresses in High Point.
Carlitz says that in order to best serve the full scope of retailers, you must have a full complement of strong factories across the country and around the globe. Over the past few years, BIA has built an extensive licensee and sub-licensee network to reach a wide variety of furniture stores, mattress stores, big box stores, e-retailers, hospitality, institutional and private label customers.
“We have strong factories,” Carlitz explained. “We seek out successful, financially sound and experienced factories to support our Eclipse and Eastman House brands and to produce the highly successful online Saatva program.”
There are many key factors driving the success of these brands, including experience, quality, value and, above all, unique patents. If there is one common thread that binds all the Eclipse and Eastman House licensees together, it is the demonstrable benefits offered by BIA’s innovative patents and construction features. These include the SPINAL ZONE Patented Sleep Technology, patented LIFEEDGE Perimeter Support, Zoned Quilt Patented Sleep Technology, Patented Allergy-Free Design, and COILONCOIL Advanced Sleep System Technology.
At a recent industry expo, a number of mattress factory executives cited these patented benefits as great additions to their product lines—and a means to bring real value, performance and business opportunities to mattress and bedding retailers throughout the world.