E.S. Kluft & Company is making major collection debuts at the upcoming IMM Cologne show and the winter Las Vegas Market. The company will first unveil the 75th Anniversary Collection and the Aireloom Preferred in Cologne before showcasing the latter alongside the Aireloom Karpen Luxury collection in its newly redesigned Las Vegas Market showroom. All three collections offer the high quality, labor-intensive craftsmanship and superior materials for which the company’s Kluft and Aireloom brands are known.
“The Cologne show is an outstanding opportunity for us to expand our relationships with international retailers and introduce these exceptional Aireloom lines to the European marketplace,” said E.S. Kluft & Company Chief Executive Officer David Binke. “Initial European retailer response has been overwhelmingly positive to the Aireloom Preferred Collection. Aireloom has a unique pedigree that allows retailers to introduce first time and luxury consumers to the Aireloom brand with a high-profile luxury product at a moderate price-point. Already well-received among retailers in Spain and the U.S., Aireloom’s exceptional quality and accessible pricing are winning the brand better and better placement on showroom floors.”
The Aireloom 75th Anniversary models are comprised of the quality features that have made Aireloom successful for more than seven decades and feature the Aireloom Lift, which creates an unmatched experience that elevates and supports through adaptive layers of comfort. From silk and wool fibers to Zuma or Energex foams, the collection’s hand-tufted beds are crafted to deliver optimum relaxation. The eight Preferred Collection models feature a luxurious Tencel multi-stretch knit panel with a distinctive hand feel and a border treatment consisting of a handsome trademarked mini-plaid pattern. Also featuring the patented Aireloom Lift, the Preferred models are enhanced with temperature-regulating ventilated Talalay Celsion latex and Aireloom’s Advanced Zoned Support foam.
“Both Aireloom collections we are debuting at imm Cologne deliver timeless craftsmanship to the European market by combining modern innovations with classic California style to deliver superior sleep performance,” said E.S. Kluft & Company Director of Marketing David Long.
Designed to give visitors an experience of the unique craftsmanship and quality of the company’s comprehensive mattress portfolio , E.S. Kluft’s new Las Vegas showroom will feature the Kluft Signature and Aireloom Preferred Moonlight lines, as well as the new Karpen Luxury Collection.
"Our new showroom will celebrate our 75th anniversary by featuring our new Aireloom Karpen Collection and Aireloom Preferred lines while creating an ideal environment to experience all of the Kluft and Aireloom mattresses,” Binke continued. “The showroom experience will clearly reinforce our position as an industry leader with retailers.”
About E.S. Kluft & Company: E.S. Kluft & Company, which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.
About The Flex Group: Founded in 1912, in Madrid, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It holds market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries. The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.