E.S. Kluft Promotes California Luxury With New Aireloom Platinum Preferred

E.S. Kluft & Company is building on the success of its Aireloom line by adding a new eight-bed collection to the mix. Featuring the company’s signature Pacific Plaid cotton border and designed with next-generation materials, the Aireloom Platinum Preferred will make its debut at the summer Las Vegas Market.

The Platinum Preferred collection is built on the company’s patented Aireloom Lift, which elevates and supports the body through adaptive layers of comfort. Additionally, each mattress in the line-up features Pocket-Flex coils, CelsionPlus Talalay Latex and eight pounds of cotton upholstery. The line is topped with a Tencel multi-stretch knit ticking, which touts an exceptionally soft hand for added comfort. Sporting E.S. Kluft’s windowpane check Pacific Plaid fabric, the Aireloom Platinum Preferred line is sure to stand out on retail floors. 

“The entire collection represents the California aesthetic that we’ve built the Aireloom brand on,” said David Long, vice president of marketing for E.S. Kluft. “The collection is inspired by the simplicity and elegance of California living and delivers on our promise of delivering incredible craftsmanship and attention to detail in our designs.”

Visit kluftmattress.com and aireloom.com