E.S. Kluft & Co. has created its most affordable collection yet, aimed at an up-and-coming younger demographic who desire a taste of the luxury lifestyle. The three-model Aireloom Aspire Collection offers much of the same quality, craftsmanship and fine materials synonymous with the Kluft and Aireloom brands, at an introductory price-point.
“Many of the finest consumer products worldwide attract new customers and effectively build brand loyalty by offering an introductory model. For instance, Mercedes-Benz’s C Class is affordably priced, and still offers buyers the same German engineering, stylish design and pride of ownership the brand is famous for. We are taking that strategy into the bedroom with our Aspire Collection, because once you enjoy the fine craftsmanship and lavish comfort feel of an Aireloom, you won’t want to sleep on anything else,” said E.S. Kluft & Company President and CEO Earl Kluft.
Aireloom Aspire will be offered in three models with plush, medium and firm comfort feels. Each mattress in the collection is finished with a very unique heavy-weight, double-knit cover with a gathered effect for ultimate comfort. Featuring a stylish non-quilted Scandinavian aesthetic, the ecru colored ticking stands out nicely against the light-gray foundation, which is finished in a beautiful chenille fabric.
The mattress side-panels feature a silk ribbon with the Aireloom name woven-in that runs along ecru colored spacer cloth designed to increase airflow and help regulate temperature. With fine-tailoring and standard retail pricing at $1,999 in queen, the Aspire Collection was designed with both consumers and retailers in-mind.
“When we introduced the Aspire Collection at the Las Vegas Furniture Market last month, we had an incredibly positive response from our retail partners who were excited to add it to their line-up of Aireloom mattresses. They recognized that with an introductory-model they can introduce any customer – including first-time buyers – to the Aireloom brand because they now have a luxury product at a moderate price-point,” said Kluft.
About E.S. Kluft & Co.: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature advanced patented conforming designs and technologies available in the world, as well as high quality materials, such as American made natural Talalay® latex, airegelle™ technology, bio-based foams, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft’s flagship factory is located in Rancho Cucamonga, CA and in 2012 the company added a state-of-the-art East Coast facility in Hazelton, PA. Aireloom and Kluft products are available in more than 350 select U.S. retailers and internationally.