E.S. Kluft Enhances Hybrid Line With Dynamic Fabrics

E.S. Kluft & Co. has announced the debut of its enhanced Aireloom Platinum Preferred Line to be showcased at the Summer Las Vegas Furniture Market. The collection will also feature a new upholstered foundation designed to be interchangeable across all Aireloom lines of bedding.

With its high-end materials that provide both a luxurious look and supple feel, The Platinum Preferred Collection is designed to stand out on any showroom floor. The collection features an updated version of Kluft’s trademarked elegant, petite cotton plaid upholstery-grade fabric in its border design. Imported from Portugal, the fabric is complimented by the ticking, a gathered TENCEL® fabric that is both soft as silk and cool as lightweight cotton. TENCEL fabric helps reduce bacteria and control moisture while creating an incredibly soft and comfortable sleeping surface. Finally, that is complimented by phase change technology, which stores and releases heat on demand to cool a warm sleeper and warm a cool sleeper in the same bed.

“The signature look and feel of the collection is unlike anything else on the market right now, once again separating us from the competition. The beauty of these fabrics will instantly draw the eye of the discerning customer in any showroom. And, once they feel the bed, it will be hard to resist bringing that cooling comfort into their own home. We believe our new collections are the answer to strengthening sales tickets for our retail partners,” said E.S. Kluft & Company President and CEO Earl Kluft.

Helping retailers to display the Platinum Preferred Collection along with other Aireloom models, is Kluft’s development of a new common foundation that is interchangeable across mattress lines. The upholstered linen foundations are also available for adjustable bases and are designed to match existing Aireloom headboards.

“We’ve created a beautiful foundation that compliments our mattresses, while making it easier on our retail partners to rearrange Aireloom models in the showroom, since any of our mattresses will now be compatible with this universal foundation,” Kluft added.

For more information, visit www.kluftmattress.com and www.aireloom.com.

About E.S. Kluft & Co.: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced patented conforming designs and technologies available in the world, as well as the highest quality materials, such as American made natural Talalay® latex, airegelle™ technology, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft’s flagship factory is located in Rancho Cucamonga, CA and in 2012 the company added a state-of-the-art East Coast facility in Hazelton, PA. In 2013, Kluft announced the merger of its North American operations with Vi-Spring, a wholly owned subsidiary of Flex Group of Spain. Aireloom and Kluft products are available in more than 350 select U.S. retailers and internationally.

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