In honor of the 75th anniversary celebration of its Aireloom brand, E. S. Kluft & Company will introduce a new mattress collection at the Summer Las Vegas Market. The 75th Anniversary Collection will continue the company’s legacy of building innovative, luxury mattresses.
Known for innovation, cutting-edge design and on-trend styling, the Airloom brand has been the bed of choice for many consumers since 1940. The company continues to set the bar for impeccable bedding that marries the finest available materials with quality, handmade manufacturing and the Aireloom Lift patented construction techniques.
“This is a very exciting time in our company’s history,” said E.S. Kluft & Company Chief Executive Officer David Binke. “In order to properly share 75 years of the Aireloom brand’s tradition of luxury and quality with our retail partners, we decided to expand the line with collections designed to reflect the high standards the company is known for.”
In conjunction with the anniversary, the company will launch its first national television advertising campaign beginning Labor Day weekend, targeting its key markets. These commercials expand upon E.S. Kluft & Company’s current advertising program, which includes print ads in consumer publications.
“Aireloom’s brand platform is centered around California Design. Handmade, which evokes all the wonderful quality of life themes associated with west coast living. Every bed is a labor of love and that craftsmanship can be seen and felt by both our retail partners and consumers alike,” said Binke. “As we celebrate Aireloom’s 75th anniversary, our marketing focus is on the company’s artisanal qualities and sophisticated aesthetic.”
E.S. Kluft & Co. acquired the Aireloom brand in 2004. Produced in the company’s California and Pennsylvania facilities, the luxury mattresses are distributed to more than 500 domestic and international retail locations.
Since acquiring the brand in 2004, E.S Kluft & Co. has produced its luxury mattresses in its California and Pennsylvania facilities and currently offers distribution to more than 500 domestic and international retail locations. Looking towards the future, E.S. Kluft & Co. has plans to increase international distribution of the iconic American luxury brand. With artisanal craftsmanship and legacy features such as hand-tied coils and side-stitching, Aireloom offers quality designs and cutting-edge, patented production methods.