E.S. Kluft & Company Gives New Look To Airloom Preferred Collection

Building on the success of its classic Aireloom Preferred Collection, E.S. Kluft & Company has updated the collection to deliver a more current look on retail floors. Sporting a newly designed border fabric, the freshened-up collection will be featured at the Summer Las Vegas Market.

The new Pacific Plaid border offers an open windowpane check for a distinctive, upscale look that will set the eight-model collection apart in a retail showroom. The cotton border pairs well with the opulent Tencel multi-stretch, knit ticking and pops in three on-trend hues—Maritime Blue, Midnight Black and Sterling Gray.

“Our new designs go hand in hand with the California aesthetic and state of mind,” said David Binke, CEO of E.S. Kluft & Company. “The Aireloom tradition of luxury and quality revolves around ‘California Design. Handmade,’ which conjures up images of the best of a West Coast lifestyle.”

Inspired by the simplicity and elegance of California living, Aireloom Preferred delivers innovative design crafted with a collection of luxurious materials. Utilizing CelsionPlus Talalay Latex, micro coils and layers of premium high-performance foams, silk and wool, the collection also features the company’s patented Aireloom Lift that elevates and supports the body through adaptive layers of comfort. Priced to retail at $2,700 for a queen set, the Aireloom Preferred Collection combines Old World craftsmanship with innovative technology to deliver an unparalleled sleep experience.

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