Diamond Mattress will debut the Rally Sales System 2.0 in a new showroom at the Winter Las Vegas Market. Designed to help retailers sell through the company’s latest Rally collection upgrades and other products, this new sales process “redefines the customer experience and engages them in the process,” said company president Shaun Pennington.
The Rally collection is a 12-bed program that includes all-foam mattresses and hybrids that combine pocketed coils and foam. Each of the beds—Rally Classic, Rally Cooling, Rally Hybrid and Rally Hybrid Cooling—offer the option of performance fabric or cooling fabric, as well as comfort levels of plush, medium or firm. The collection features a new upgraded cooling cover to enhance the Rally Cooling and Hybrid Cooling models that debuted at the summer market. The Rally Sales Process 2.0 allows the retail sales associate to engage the customer in selecting comfort, core and cover for their Rally mattress.
“The customer experience in the retail store should be an engaging, educational and all-around positive one, and how to create that is what we are going to show retailers who visit our showroom in Vegas,” Pennington explained. “We will lay out a plan for sales success that hopefully retailers can replicate and use to grow their business with Rally and beyond.”
Diamond’s new 3,500-square-foot showroom enables the company to show even more products, including two new collections at the retail price point of $999. The new Generations collection uses graphene memory foam and features a contemporary gray and black cover, offered in plush, medium and firm comfort options. The new CoolTouch hybrid quilted collection combines gel memory foam and pocketed coils, and for the first time, will have a cool-to-the-touch quilted cover. At the $1,299 retail price point, the Spinal Comfort luxury micro coil collection boasts 1,980 total coil count that includes pocketed coils and a layer of mini coils with a combination of specialty luxury foams. In addition, two new opening price point models include a pocketed coil bed for $599 retail and a 10-inch gel memory foam for $699 retail. All of Diamond mattresses models shown at market are made in the U.S. and are UPS shippable.