Classic Brands is heading to the spring High Point Market with the debut of a new three-bed line-up of promotionally priced latex mattresses. Made from globally sourced Talalay latex, the company’s new Urban Loft Balance Collection will feature some of the industry’s most competitively priced latex mattresses.
The new Urban Loft Balance line-up will offer a good-better-best story with each of the 10-inch beds available in firm, plush or ultra-plush designs. Designed to offer a balance of comfort and support, Urban Loft Balance features Talalay latex, which creates a naturally buoyant surface.
“We searched globally to find Talalay latex at a high quality to meet our discerning standards at a competitive price,” said Michael Zippelli, president and CEO of Classic Brands. “By combining the price with the high volume of product we buy, we have been able to sharpen the price. This collection will definitely shakeup the Talalay latex mattress category.”
Talalay latex is hypo-allergenic, offers significant temperature control, is free of harmful toxins and provides a pressure-relieving sleep surface. Considered by latex manufacturers a premium material, Talalay latex beds have been unattainable for some consumers due to price.
“Other mattresses crafted with Talalay latex carry a much higher ticket, putting top-of-the-line latex beds out of reach for many consumers,” Zippelli continued. “We’re changing that with Urban Loft Balance. I’d put these beds up against any in the marketplace for their high quality and extreme comfort.”
Urban Loft Balance joins Classic Brands’ Urban Loft family of mattresses that include Urban Loft Hybrid and Urban Loft Specialty, which encompasses the company’s bed-in-a-box program for its brick-and-mortar retail partners.