Blu Sleep Products is reaching out to the active young adult market with the new EXPRESSIONS Latex Mattress Collection, unveiling at the upcoming Winter Las Vegas Market. This three-bed latex mattress collection is designed and priced to specifically offer an affordable latex product for 25- to 40-year-old consumers with a suggested retail price ranging from $899 to $1699.
“We believe that everyone who wants a latex mattress should be able to purchase latex products designed for their lifestyle and pocketbook,” said Alex Ciccolella, owner of Blu Sleep. “Our EXPRESSIONS target customers are young professionals, first-time homeowners and those entering the work- place for the first time. These consumers will now be able to experience the comfort and attributes of sleeping on a latex mattress.”
The EXPRESSIONS Latex Mattresses have a contemporary bright fashion design with a removable, washable zippered cover that features matching or contrasting colored zippers and breathable borders. These covers are made with stretch fabrics that are designed to maximize airflow, working with and enhancing the latex foam comfort layers. The covers are made with a Silver Clear treatment that helps maintain freshness by eliminating odors and protecting against harmful bacteria, fungi and mildew.
Blu Sleep is also expanding its renowned European-inspired Nature Collection with two new luxurious quick-response memory foam pillows: the Synergy and the Vibrance. Both pillows use open-cell technology, incorporating essential natural orange and natural lavender oils in their chemistry to provide the sleeper with a range of stress relieving and anxiety relieving benefits, while also helping to provide muscle and joint pain relief.
Like all of the Nature Collection’s offerings, the Synergy and Vibrance are water expanded and ventilated to provide a comfortable cool feeling and superior support. Both are covered with Silver Clear treated Tencel fabric, a soft and supple material that offers excellent wicking capabilities that keep the skin dry.