Aireloom Updates ‘Karpen Sidestitch’ Collection

The venerable Aireloom Karpen Sidestitch collection is undergoing a significant enhancement – a new adjustable-base friendly design. The modern-day classic bedding collection has been part of the company’s line for nearly three years and pays homage to Aireloom’s founder and sleep products pioneer King Karpen.

The growing popularity of adjustable bed bases is driving the brand’s redesign of the collection.

“We’re seeing an increased interest from our retail partners and consumers in adjustable sleep, and the newly designed, handmade Aireloom Karpen Sidestitch delivers high-end sleep with all of the comforts of adjustability,” said Dominick Azevedo, executive vice president of sales and marketing for E.S. Kluft & Company. “We’re committed to delivering a combination of Old World craftsmanship married with modern design and adjustability with the new model.”

Built on Aireloom’s 75-year heritage, the Karpen Sidestitch is handcrafted with 42 pounds of cotton by artisans who hand stitch the mattress closed with more than 560 signature Aireloom side stitches. In addition to the cotton, the new design is crafted with a 13-gauge, off-set coil design, features more than 50 inner tufts and eight-way hand-tied construction with more than 800 knots.

Dressed in a luxurious white cover with gray geometric lines, the new Aireloom Karpen Sidestitch features a dark, flannel-gray border. The new beds are priced to retail at $8,999 in queen.

Visit kluftmattress.com  and aireloom.com.

About E.S. Kluft: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers like Harrods. Aireloom offers artisanal quality and legacy features such as handtied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. Kluft and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States.