Simmons Hospitality Partners With Applied Textiles

Simmons Bedding Company and its Hospitality Division formed a strategic partnership between the bedding company and Applied Textiles, the exclusive distributor of Nano-Tex high-performance stain protection technology for commercial interiors. The arrangement grants Simmons Hospitality the exclusive privilege of using the high-performance stain protection Nano-Tex for the Division’s new Recharge Beautyrest models, introduced at the 2013 Hospitality Design Expo and Conference in Las Vegas.

“The partnership between Simmons Hospitality and Applied Textiles is a perfect marriage of two outstanding products—our legendary Beautyrest Pocketed Coil spring mattresses and Nano-Text technology,” said Steve Tipton, Vice President of Simmons Hospitality. “Given the stress that most hotel mattresses undergo, this new Nano-Tex-treated layer adds an enhanced level of stain-resistant protection and preserves the quality of our mattresses. Our partnership with this excellent product enables Simmons to provide a better, more protected product to our customers.”

Nano-Tex—originally developed in 2000 for the use on apparel—has become the leading high-performance fabric protection in the “Top of Bed” segment of the hospitality bedding industry, providing superior stain protection in harsh, heavily trafficked commercial environments. During factory production, the bedding fabric is pre-treated with the stain-resistant product, which covalently bonds to the fiber of the fabric to prevent stains by repelling various dirt and spills, including wine, coffee, blood and urine.

This highly breathable, safe treatment includes no PFOA, formaldehyde or VOCs and is used by some of the world’s most trafficked industries, including healthcare, education, entertainment, and, of course, hospitality. The Nano-Tex treatment is guaranteed to last the life of the fabric, saving hotels time and money on continuous maintenance and replacement costs.

The companies’ agreement gives Simmons exclusive use of Nano-Tex technology during the launch period; all new Simmons Hospitality Recharge Beautyrest mattresses will be treated with the technology.

Visit www.simonshospitality.com.

sleep-retailer-news-header