By Jeff Bader, CEO of OMI
“Natural” is an unregulated word created for marketing, not product evaluation. It should be used to mean non-synthetic, but frequently is not. A product labeled as natural doesn’t need to be natural at all—and frequently isn’t.
“Certified organic” is a specific, regulated term used to describe organic products covered by the USDA National Organic Program legislation passed in 1990. USDA-approved, independent certifiers visit manufacturing facilities and these accredited third parties confirm (through audit) the product manufacturer’s adherence to a federal organic standard. Achieving organic certification for manufactured products is complicated and costly, but gives the manufacturer the right to call their products certified organic.