Recognizing that customizable point-of-purchase displays are an important part of a brand’s story, Wright Global Graphics will offer an on-site “Design Lab” for its customers at the upcoming Winter Las Vegas Market. Working with manufacturers and retailers attending the show, WGG’s Creative Services team will be on-site, applying the latest design trends and technologies to capture the consumer’s attention at retail. The Design Lab concept will demonstrate how design flexibility and innovative approaches to marketing can help merchandise stand out on the showroom floor.
Encouraging its visitors to “dream big,” Design Lab participants will work with the company’s top designers to start developing a customized creative POP program. From foot protectors to interactive electronic headboards to the use of informative and entertaining content on smart devices, this unique onsite program will showcase branding materials created with some of WGG’s most popular graphic solutions—including Wide Format printing capabilities, DomeTEC and RetaiLive.
“Mobile marketing and high-impact, visual merchandising are the most effective ways to bring attention to product on a showroom floor,” explained Don Wright, Wright Global Graphics Senior Vice President of Business Development & Chairman of the Board. “Because we know that seeing the process creates a more memorable experience, we decided the Design Lab would a great way to introduce different design options into one hands-on educational experience for manufacturers and retailers.”
For more information, visit www.wrightglobalgraphics.com.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.