Wright Global Graphics Transforms POP Into Virtual Databases

Bringing the latest in cutting-edge technology to the retail experience, Wright Global Graphic Solutions will showcase its new RetaiLiveSM app at the upcoming Summer Las Vegas Market. A first for the furniture industry, RetaiLive is an interactive sales tool that blends point-of-purchase (POP) materials with virtual content such as videos and animation, engaging customers with real time marketing, sales and product information. With the RetaiLive app, retail sales associates (RSAs) can present in-store branding and marketing materials to consumers in an easy, fun and informative way.

Using image recognition technology, the RetaiLive app allows a consumer to seamlessly download a company’s chosen interactive content – such as videos, product demonstrations and mattress features, promotional sales, etc. – directly to their smartphone, simply by hovering the device over key images on the POP materials. The information displayed is designed to assist consumers with their purchasing decision by providing product and brand information in the palm of their hands.

“RetaiLive represents a major technological step forward for the retail experience in the furniture industry,” said Chairman & Senior Vice President of Business Development Don Wright. “Mobile marketing has transformed the way companies build and shape brand awareness among today’s consumers. Today, 70 percent of mobile searches result in some sort of consumer action. Moreover, research shows that mobile advertising, which currently runs approximately 3.6 billion interactions, will swell to a staggering 18.5 billion interactions by 2015. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience.”

Visit www.wrightglobalgraphics.com.

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