Wright Global Graphic Solutions has developed a solution for retailers looking for quick, customizable POP options. The company’s Express Showroom Solutions offerings include top of bed and showroom display options that can be shipped in just 10 days.
The new program offers a full selection of colors, printed textures and patterns, and lifestyle imagery and will even give customers the option to play a roll in the design of their own POP graphics. It also includes ancillary options not previously offered with the program, such as pillow shams, accent pillows, in-store signage and foot protectors—including popular mouse pad protectors.
Wright’s Express Showroom Solutions features packages designed in a “good, better, best” step up program at affordable price points. The packages include the footers, pillows, headboards, posters, banners and floor graphics as well as a list of possible add-ons. The company will continue to offer their popular promotional level top of bed as an option as well.
“Today’s POP should be a continuation of a brand’s story, complimenting the label and the overall bed design. High impact, visual merchandising is an important way to stand out from competitors on a showroom floor,”said Senior Vice President, Business Development & Chairman of the Board, Don Wright. “Using cutting edge technology and equipment, we can provide these POP materials at reasonable price points and with a turnaround time of 10 days—which means product reaches the retail floor faster.”