Vispring is launching a new 2,241 square foot showroom at the spring High Point Market. The enhanced showroom is the result of a design collaboration and will now highlight the new Vispring store concept.
“As a luxury brand it is essential to have an exceptional shopping experience,” said Hugh Landes, Vispring National Sales Director. “Our new space, which is larger and more convenient accomplishes that. It should also elevate dealer's average ticket and overall margins. The timing of the new store concept is perfect as it’s what dealers have been asking for.”
A unique feature of the new showroom will be a workshop area that includes a wide range of sales tools allowing for the customization of individual beds. The selected building, where Market Square is situated also has an old world style with original heart of pine plank floors which are indicative of Visprings’ old world heritage and craftsmanship character.
“We are excited to reveal our new space because the expansion and unique window displays allow us to showcase the Vispring brand and store concept more authentically,” Landes explained.
Vispring maximized the original resources in the space to include the antique flooring and exposed brick and corporate colors were carefully selected in a powerful yellow to symbolize the warmth, energy and positivity of the sun and light greys in the bed area to represent the soft, quiet colors as most desire. This new concept will be used as the model and Vispring will roll-out comparable versions throughout North America and rest of the world beginning with High Point and ABC Home in New York City.
In addition to the new showroom, Vispring will also unveil a host of new products at the spring market, including the Europa, Oxford, Aldo, Surround and “Gate” a headboard designed by multi-award-winning London-based interior designer, Staffan Tollgård.
For more information, visit vispring.com
About Vispring: All Vispring mattresses are handmade to order in the company’s factory in Devon. It’s an uncompromising approach, but Vispring believes it’s the only way to guarantee that every bed is exquisitely comfortable and fits its owner like a glove; ensuring they can reap all the benefits of a full and healthy life. Founded in 1901, Vispring now exports across the globe. Renowned as the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs, it changed the way beds are made to this day. Vispring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world.