Therapedic International is taking its commitment to promoting “better sleep” and “better health” to the next level by introducing a new retail marketing and merchandising program in conjunction with Dr. Gregg D. Jacobs, a leading authority on the treatment of insomnia. The company is providing its retail partners with the opportunity to offer consumers a scientifically proven approach to better sleep with the purchase of any Therapedic mattress set. The CD includes Dr. Jacobs’ Cognitive Behavioral Therapy for Insomnia (CBT), which he developed while performing research at Harvard Medical School. To highlight Therapedic’s new partnership with the sleep doctor, the program will be supported by optional Point-of-Purchase materials featuring key sleep tips on banners and posters.
CBT is an approved method for treating insomnia without the use of sleeping pills. Aimed at changing sleep habits and scheduling factors, CBT typically includes regular – often weekly – visits to a clinician. Following a series of sleep assessments and the completion of a sleep diary, doctors work in sessions to help change the way a person sleeps. Using Dr. Jacob’s Natural Cure for Insomnia CD provides listeners with the chance to combat insomnia and change habits in the comfort of their own bedroom for a better night’s sleep.
“For years the sleep products industry has been trying to help consumers make the correlation that a good night’s sleep leads to better health,” said Therapedic International President and CEO Gerry Borreggine. “Our new marketing program is an ideal way for retail sales associates to start a conversation that promotes better sleep and a healthier lifestyle. Dr. Jacobs’ CD sells for $34.95, so it is a great value-add to consumers. Paired with any of Therapedic’s premium quality sleep sets, retailers are offering solutions for both body and mind that can help lead to a deep, restful sleep.”
For more information, visit www.therapedic.com.
About Therapedic International: Therapedic International is a mattress and sleep products manufacturer with over 50 licensees producing products under the Therapedic brand label throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.
About Dr. Gregg D. Jacobs: Dr. Jacobs is an Insomnia Specialist at the Sleep Disorders Center at the University of Massachusetts Medical School and a leading authority on the treatment of insomnia. He completed postdoctoral fellowships in behavioral medicine at Beth Israel Deaconess Medical Center and Children’s Hospital at Harvard Medical School. As a Senior Scientist at Harvard's Mind/Body Medical Institute and an Assistant Professor of Psychiatry at Harvard Medical School – where he spent almost 25 years treating and researching insomnia – Dr. Jacobs developed the first drug-free program for insomnia proven to be more effective than sleeping pills.