Spring Air International will commemorate a major milestone during the winter Las Vegas Market. Closely tied to its brand position statement “Trusted by millions since 1926,” Spring Air has themed its birthday celebration “90 Years of Consumer Trust.”
In addition to the launch of its 90th Anniversary bed collection, the company will also unveil a number of themed promotions, contests, advertising and in-store materials all aimed at driving the celebration throughout 2016.
“This program is aggressively priced and designed to stand out prominently on store floors,” noted Spring Air president Rick Robinson. “Most important, it really gives our factories the freedom and the ability to fine tune comfort preferences to their local markets.”
The new, three-bed 90th Anniversary collection is available in a choice of firm, plush or Eurotop comfort, and is expected to retail from $799 to $999. Outfitted in black, silver and white with coordinating top-of-bed accessories, the anniversary beds have the sharp, high-contrast look of elegant formal wear. The models feature a zoned, encased-coil base construction plus an additional micro encased-coil layer, creating an unusually high coil count design. Offered in factory-select upholstery layers like latex or memory foam, the beds also will include a unique cooling fabric.
“With all of the celebratory plans and materials we’ve developed for 2016,” Robinson continued, “we expect the 90th Anniversary collection will be promoted across the country all year long.”