Soft-Tex International has introduced new additions to its marketing technology stack, offering enhanced capabilities that are designed to improve the online product experience and drive increased traffic and sales for retailers.
“Online customers can’t touch and feel a pillow, topper or mattress like they can in a store, so having the best tools to articulate differentiating factors online is critical,” said CEO Jeff Chilton. “We feel that our new technology stack is comprised of the right platforms and systems to help us better highlight the features of our cutting-edge sleep and comfort technologies in such a way that attracts and converts new customers.”
Soft-Tex has made two notable additions to its marketing technology portfolio: Salsify, a robust product information management (PIM) and digital asset management (DAM) platform, and Upfluence, an influencer marketing technology platform.
“Salsify’s mission is to empower brand manufacturers, like Soft-Tex, to deliver product experiences that consumers demand,” noted Account Executive Talya Pessolano. “As consumers engage with omni-channel shopping experiences, our partnership is rooted in Soft-Tex’s dedication to deliver an exceptional digital shelf, ensure consumers have the confidence to make a purchase decision online, and optimize content to meet each retailer’s unique requirements.”
These platforms, in combination with existing strategic partnerships and new hires, allow Soft-Tex to help retailers create best-in-class product pages with search engine and conversion optimized attributes. These products are designed to provide incremental traffic and sales through online search and other proprietary marketing channels.