Reverie has teamed up with a new professional sports league, the National Pro Grid League (NPGL) to promote the value of sleep as part of a rounded training program and healthy lifestyle. The inaugural 2014 season of the “Grid Games” showcases the nation’s finest athletes employing a combination of functional strength, strategy and finesse in order to complete grueling physical challenges. The official sleep and recovery sponsor of the NPGL New York Rhinos, the company debuted its “Reverie Recovery Lounge” at a match between the Rhinos and the Los Angeles Reign at Madison Square Garden on Aug. 19th.
The partnership is forged from a larger vision Reverie President and Chief Executive Officer Martin Rawls-Meehan, an avid athlete himself, has for raising awareness about the important role sleep and recovery play in training and overall wellbeing. The lounge offered both teams the opportunity to rest and recover on Reverie’s Dream Supreme Sleep System before, during and after the games.
“The purpose of the Recovery Lounge is to highlight how critical recovery is to athletic performance. These elite Grid athletes devote a lot of time and effort to proper nutrition and exercise. We want to spark meaningful conversations with them on the role that sleep – especially customized, quality sleep – plays in their performance and recovery,” said Rawls-Meehan. “We’ve long been proponents of the science behind sleep and its value as part of a rounded training protocol and a healthy lifestyle. We’re excited to partner with an organization that exemplifies the very best in fitness.”
For more information, visit www.reverie.com.
About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.