In order to continue building meaningful connections with consumers through its social media reach, Reverie named Sara O’Keefe its new community manager. In her new role, O’Keefe will continue to connect with Reverie’s online community of consumers around the world about the power of sleep.
As community manager, she will be responsible for the development, implementation, and optimization of community, content-and engagement strategies in the social media space for the sleep products manufacturer. With a background in agency marketing for a broad range of clients, she brings more than seven years of social media experience to the Reverie team. Most recently she was a community manager with Ignite Social Media, a marketing and advertising agency based in Birmingham, Michigan.
She reports to Deena Gardner, Reverie’s director of marketing.
“As our social media footprint continues to expand, it is increasingly important for us to deliver Reverie's message of the power of sleep directly to consumers through our social media platforms,” Gardner said. “We are thrilled to have Sara on board to lend her deep experience with social media marketing while providing a fresh perspective to the industry.”
In addition to managing the company’s social media profiles and presence, O’Keefe will monitor and engage in relevant social discussions about Reverie, run regular social campaigns and track the success of all social platforms.
Passionate about social media, analytics, branding and content creation, O’Keefe is currently leading Reverie’s initiative to incorporate consumer testimonials into its marketing based on the mission to help people live better lives through the power of sleep.
“I am focused on educating consumers about the benefits and importance of sleep and how it impacts our health,” O’Keefe said. “It is such an overlooked part of our overall wellness, but possibly the most important influencer of good health. I want the initiatives and content we’re a part of to improve lives in a tangible way.”
A native of Michigan, O’Keefe graduated from Eastern Michigan University with a degree in business administration and marketing. She lives in the Detroit area.
About Reverie: Founded in Bloomfield Hills, Michigan, in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell latex foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s newest offering, Sleep Coach, provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.