Retailers Report 58% Increase in Sales with Enhanced bedMATCH Technology

MEBANE, NC – Top 10 bedding producer Kingsdown Inc. announced its new bedMATCH™ technology has successfully made its debut at several retailers nationwide.

“bedMATCH’s cutting edge technology changes the way people shop for mattresses and the program has proven itself in the field,” said Eric Hinshaw, chairman and CEO of Kingsdown. “Committed retailers who have introduced the updated bedMATCH system have gained a meaningful edge over their competitors, with a close rate jump to 58% and an average sale increase to over $2,400.”

The bedMatch program is being rolled out in select markets nationwide and internationally. “Retailers must meet certain criteria to participate in the program. Our partners who are enjoying the most success to date are committed and are serious about executing the bedMatch process consistently with customers” said Kevin Damewood SVP of Sales.

The enhanced, brand agnostic technology is the fourth generation of the diagnostic approach to mattress selection Kingsdown first introduced in 1997. This version is the culmination of over 15 years of research and development and 6 million profiles. bedMATCH system uses 18 statistical measurements and over 1,000 calculations to assist the consumer in determining the best mattress and pillow options for their body type.

“The scientific data used in the bedMATCH system is constantly updated with information compiled by the scientists and engineers at the Sleep to Live Institute,” says Frank Hood, President of the Sleep to Live Institute. “Each person profiled is added to the database, so the more people who use the bedMATCH system, the sharper it gets.”

For more information, visit www.kingsdown.com.

About Kingsdown, Inc.: Kingsdown, founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand, and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Knoxville, TN; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; Melbourne, Brisbane and Perth, Australia.