According to a 2012 social media study, 61% of US consumers have made a purchase based on a blog post. Restonic has laid claim to more digital space with the recent launch of the Restonic Sleep Blog.
Whether you call it blogging, content marketing or inbound marketing, there’s no denying the power of creating and sharing information digitally to grow brand awareness and create a community of followers. In an effort to satisfy a rapidly growing social media community, Restonic is taking an aggressive approach to sustainable online growth.
“We know that consumers purchase based on trust and that blogs are instrumental in helping convert trust to action,” says Ron Passaglia, President and CEO of Restonic. “With the launch of our blog, we’re supporting our customers’ digital dreams by offering an equal balance of inspiration and information—infotainment.”
Research shows that consumers who research online before making a purchase are hungry for the “flip-through” experience —social media to blog to purchase—which drives referrals and loyalty. According to HubSpot, companies that actively blog enjoy 55% more website visitors.
“Our digital strategy has taken on a trailblazing feel with our Brand Engineer, Julia Rosien, at the helm,” says Passaglia. “Our Facebook and Twitter channels have more than doubled since Julia joined our team and her expertise with developing engaging blog content will continue to propel us forward in the digital arena.”
Restonic’s comprehensive digital strategy is designed to support their retail partners. So committed is the company to retailer support and consumer engagement, Passaglia said the Las Vegas Market showroom will feature their full suite of products as well as the marketing support system Restonic has engineered to drive sales.