Since its launch in August, Pure LatexBLISS “Learn and Earn” program, designed to educate and inspire retail sales associates (RSAs) to “live latex,” has seen incredible success on retail floors across the country, with RSAs qualifying for more than 800 awards. Recognizing that RSAs are key brand ambassadors, the company has dedicated itself to rewarding outstanding participants with tangible benefits. Recently, the company announced the program’s “Cruise for Bliss” winners as RSAs begin cashing in points for major prizes in the Pure LatexBLISS awards mall.
RSAs who have taken advantage of the training model tout the benefits of the program and note that their understanding of the brand has increased. Kyle Laudone, of Bed Pros in Tampa, FL said, "Pure LatexBLISS is my favorite brand to sell. The daily training taught me everything I need to know to be confident in successfully and correctly positioning the product." Laudone plans to take his cruise to Cozumel, Mexico later this year.
Other cruise winners include: Russell Edwards of Bed Pros in Clearwater, FL; Kyle Zerbe of K.W. Smith Furniture & Mattress in Lafayette, LA; Glen Doering of Mattress Land in Visalia, CA; and Sandie Czarnick of Amish Furniture Outlook in Grand Island, NE.
Learn and Earn, designed in collaboration with Incentive Team, is an online training portal featuring a series of short videos that works to educate RSAs on Pure LatexBLISS key messaging and branding, along with the product benefits of latex. Following each video, participants complete a quiz on the content covered and collect points that are then redeemed for prizes including electronics, jewelry and – the top ticket item – cruises.
“The Learn and Earn system provides incentives for RSAs to improve their work and really shine in the field,” said Pure LatexBLISS President Kurt Ling. “Since the training program was implemented, we’ve seen a clear increase in product sales – and the number of RSAs cashing in for high-level prizes proves their passion and enthusiasm for success.”
For more information, visit www.latexbliss.com.
About Pure LatexBLISS: Based in Atlanta, Georgia Pure LatexBLISS is a worldwide luxury mattress brand, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 17 countries with regional distribution centers and five showrooms worldwide.