The Atlanta-based company has created a series of short videos to educate retail sales associates on key messaging, branding and product benefits, which RSAs can access through an online portal. After completing a quiz on the content covered in the presentation, RSAs collect points, which are deposited into members’ accounts and can then be redeemed for prizes such as cruises, electronics and jewelry in the Pure LatexBLISS awards mall, which has more than 800 items. Participants can also earn
bonus points for signing up for the program and sharing tips about selling Pure LatexBLISS products with other online learners.
The program has been in beta test phase for the past six months during which participants have earned TVs, travel cards, Bose Headsets, Dooney& Bourke Purses, Tag Heur Watches, Pure LatexBLISS mattresses, and more.
“Our retail sales associates are the backbone of our company and we wanted to create a better way to train them. The Learn and Earn program is a fun, interactive, rewarding program where everyone wins,” says Pure LatexBLISS President, Kurt Ling.
“We believe online videos are a great format for learning and think that giving iPads and iPods away are the donuts and coffee perks of this generation.”