Protect-A-Bed is rolling out two new marketing campaigns this fall: the PAB Rewards program, which rewards hardworking retail partners, and Bert’s Asthma and Allergy Friendly Sweepstakes, which aims to increase consumer awareness about how Protect-A-Bed products help those dealing with asthma or allergies.
The company’s new PAB Rewards is a free incentive program designed exclusively for Protect-A-Bed retailers. As dealers purchase Protect-A-Bed products to sell in their stores, they earn points redeemable for a variety of currencies, including future purchase credits, airline miles, and gift cards. PAB Rewards members earn one point for every $5 worth of Protect-A-Bed products they stock, and can begin redeeming points the moment they pass $10,000 in total product purchases. The PAB Rewards program includes five different reward tiers with escalating benefits. As a dealer’s business grows, so does their points’ earning rate.
“It’s great to add an extra incentive and reward the hard-working dealers around the world that stock and sell our innovative products,” said Protect-A-Bed CEO James Bell. “Our relationships with each of our dealers are important to us. We can’t think of a better and engaging way to show our gratitude and support their growing business objectives.”
On the consumer side, Protect-A-Bed teamed up with the Asthma and Allergy Foundation of America (AAFA) to launch Bert’s Asthma and Allergy Friendly Sweepstakes—a raffle whereby people were encouraged to visit the AAFA’s Certification Program Facebook page to register for a chance to win Protect-A-Bed AllerZip Smooth Mattress Encasements and Pillow Protectors for their entire home.
The sweepstakes was designed to raise consumer awareness of Protect-A-Bed’s health benefits. According to the AAFA, an estimated 60 million Americans struggle with asthma and the congested nose, inflamed sinuses, itchy eyes and constant sneezing that are associated with seasonal allergies. In addition to protecting the mattress warranty, Protect-A-Bed products create a dry, hygienic, bedbug-free and anti-allergen “Healthy Sleep Zone.” The company’s key innovations include the proprietary Miracle Membrane and patented BugLock with SecureSeal and three-sided zipper system; all of which work together to offer complete mattress protection for a healthier, more comfortable sleep environment.