In addition to introducing a new adjustable base and hybrid mattress under its REM-Fit brand, Protect-A-Bed is spotlighting two unique in-store marketing programs at the summer Las Vegas Market. First, the company is unveiling Sleep Tailor, a new technology that uses proprietary bio-mechanical models to recommend the ideal pillow for each user. Additionally, the company is highlighting its REM-Fit Brand Store concept. Recently introduced in select retail stores, this comprehensive new program combines display and build-out designed to drive interest and boost incremental sales.
While comfort and temperature regulation are essential to a good night’s sleep, a proper pillow fit is critical to long-term comfort. Studies have shown that adjustments in pillow height, density and position can greatly impact spinal alignment and other factors that influence neck and back pain. In an effort to ensure that its pillows deliver the proper support, Protect-A-Bed developed Sleep Tailor: an interactive in-store tool that matches customers to their optimal pillow by scanning their body, taking into account personal preferences, dimensions and details. Designed to work in real time, Sleep Tailor combines multiple data points using a proprietary algorithm and biomechanics model to recommend pillows that are tailored specifically to each user for proper head and neck alignment.
“We find that recommending custom fitting pillows based on a person’s unique size and shape ultimately leads to the best fitting pillow, improves alignment and resolves issues like a stiff neck,” said Warrick Bell, VP of product development at Protect-A-Bed. “At the end of the day, our goal is to provide the best sleep possible. Sleep Tailor gets us closer to that goal by helping consumers find the products that will fit them best.”
Protect-A-Bed plans to expand technological capabilities by eventually connecting Sleep Tailor with the REM-Fit and ZEEQ mobile apps. This will allow the combination of sleep tracking data with body metrics for higher precision recommendations.
“This development is a win for both retailers and consumers,” noted John Rachid, president of Protect-A-Bed. “For the retailers, it means lower return rates and technology that will drive traffic into brick and mortar locations. For consumers, it means a better night’s sleep and feeling more refreshed after waking up.”
Protect-A-Bed is also showcasing the innovative REM-Fit in-store marketing concept it recently rolled out in 15 retail locations throughout the Mid- and Southwest. Occupying a portion of the retailer’s floor space, these “brand stores” offer all of the existing REM-Fit products, including a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses.
“In 2017, over 10 percent of the retail dollars for mattress are being done by bed-in-the- box programs. The REM-Fit program provides brick-and-mortar retailers the opportunity to capture incremental dollars that are being spent online,” Rachid explained. “When a retailer joins the REM-Fit Brand Store Program, they unlock an end-to-end bed-in-the-box program that allows them to more effectively compete both locally and digitally.”
The REM-Fit Store Program includes a variety of valuable features, including store and display build-out, sales support and training, rapid fulfillment and inventory stocking in addition to complete omni-channel marketing with web sales commission. Aimed at boosting incremental growth, this comprehensive program has already begun to see a high rate of adoption and value.
“We started our brand store concept for REM-Fit in the St. Louis market, and customers responded better than we had imagined,” said James Bell, CEO of Protect-A-Bed. “Because of this success, we’re planning to grow our footprint to more than 30 REM-Fit stores across the country in 2017. We’re looking forward to helping more people reach their sleep and fitness through our expansion into brick-and-mortar stores, where they can experience the products first-hand.”