Giving thoughtful consideration to the retail environment in which its products are sold, Pleasant Mattress has commissioned original paintings from artist Lauren Taylor Engel that dynamically showcase the company’s brand message. These prints will be provided to retailers to show on the sales floor, creating an eye-catching in-store marketing display.
Taylor Engel, artist and owner of Lauren Taylor Creates, rendered three unique watercolor paintings that best represent Pleasant’s brand messaging. Each one captures a feeling of affluent sophistication expressed in a minimalist interior design style with a palette of neutral tones.
“The lifestyle of the California customer served as my inspiration,” Taylor Engel said. “It’s less about the mattress individually and more about the overall environment of the luxury home, where every piece in the home is of the highest quality—including the mattress.”
The company and the artist first crossed paths when Taylor Engle handled a personal commission for Jennie Schuh, marketing and creative manager for Pleasant Mattress.
“When we decided to try something unique at retail, we eventually landed on the idea of original art,” Schuh said. “Lauren’s style and her background in expressing all aspects of fashion in her work made her a perfect match for the project.”
The company chose a luxury loft apartment as the subject of the program, with “a big city and big windows,” appearing in each painting. The original watercolors were scanned and transformed into 24-by-36-inch wrapped canvas prints, which are intended for retailers to hang as a triptych, three associated paintings displayed together. As President and CEO Rion Morgenstern sees it, the paintings are as much an example of what customers aspire as to as they are a point-of-sale merchandising tool.
“The luxury customer usually has original art hanging on their walls, so it’s an aspect of interior decoration that they relate to,” Morgenstern continued. “For the customer who aspires to the highest quality furniture and materials, Lauren’s paintings serve as an illustration of what a customer might dream their bedroom will look like one day, with a luxury mattress as the foundation for the room.”