Organic Mattresses, Inc. (OMI), announced it will introduce new point-of-purchase materials at the Las Vegas Market. The Yuba City, CA company’s new POP displays will include Organicpedic-branded upholstered organic chenille materials including a headboard, a set of pillows with shams, a matching upholstered mattress base, a foot protector and a small OMI bun.
Organicpedic branding will be complemented with simple, yet visually appealing tag lines: “The Standard for Certified Purity,” “Experience Pure. Organic. Comfort,” and “Handmade in the USA with the Finest Organic Raw Materials” stitched on the pillows.
OMI is a full-circle environmentally aware company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade, custom organic mattresses are manufactured in Northern California in their large-scale Organic Mattress Eco-Factory™ created to solely manufacture organic products.
“Our improved POP program is part of our overall effort to transform the way in which organic products are sold and presented to consumers. Several years ago we transitioned from a pure health message to incorporate comfort. Next, we added more compelling product design to give organic mattresses more curb appeal. Now, comes our exciting program to help the retailer sell product with more dynamic POP,” said OMI’s President and Founder Walt Bader. “We are committed to sharing the benefits of our 100% organically manufactured bedding offerings with more people, and we think this new POP display will help us accomplish this.”