Kingsdown Inc. is now reaching an even larger market as the Mebane, North Carolina-based company expands the availability of its bedMATCH system to several retailers nationwide.
This enhanced, brand-agnostic technology is the fourth generation of the diagnostic approach to mattress selection Kingsdown first introduced in 1997. This version is the culmination of more than 15 years of research and development and 6 million profiles. The bedMATCH system uses 18 statistical measurements and more than 1,000 calculations to help the consumer to identify the mattress and pillow options that best suit their body type and preferences.
The program allows consumers to further personalize their buying experience by pointing them to the bed that will best fit their bodies. “bedMATCH’s cutting edge technology changes the way people shop for mattresses and the program has proved itself in the field,” says Eric Hinshaw, chairman and CEO of Kingsdown. “Committed retailers who have introduced the updated bedMATCH system have gained a meaningful edge over their competitors, with a close rate jump to 58% and an average sale increase of more than $2,400.”
The bedMATCH program has been rolled out in select markets nationwide and internationally. “Retailers must meet certain criteria to participate in the program. Our partners who are enjoying the most success to date are committed and are serious about executing the bedMATCH process consistently with customers,” explains Kevin Damewood, senior vice president of Sales.
The company’s market growth benefits the consumer and advances the very technology as well. “The scientific data used in the bedMATCH system are constantly updated with information compiled by the scientists and engineers at the Sleep to Live Institute,” says Kingsdown President Frank Hood. “Data on each person profiled are added to the database, so the more people who use the bedMATCH system, the sharper it gets.”