Kingsdown, Inc. won “Gold” for its Blu-Tek Headboard Display in the Specialty Stores category at the 2013 Design of the Times Awards. The announcement was made on Oct. 9th during the Shopper Marketing Expo hosted at Navy Pier in Chicago. For more than 20 years, the Design of the Times competition has recognized the most creative in-store point-of-purchase (POP) displays, marketing campaigns and branding solutions that effectively connect shoppers with a product.
“When we envisioned the merchandising for Blu-Tek, we really wanted it to be as different as the mattresses themselves. We wanted our product to be a standout on retail floors, which in many cases were just a sea of white rectangles. We are thrilled that our Blu-Tek display was recognized for this accomplishment,” said Kingsdown Director of Marketing Jacqueline Morton. “This recognition is really a reflection of our company’s continued commitment to providing our retail partners with cutting-edge and attention-grabbing POP solutions that will allow their customers to connect with our product.”
Fifty judges scored 123 entries in eight retail channels: supermarket/grocery, consumer electronics, convenience, drug, home center/hardware, mass merchandiser, sporting goods and specialty. Entrants presented their work fully merchandised and set up to mimic a true in-store setting in the Design of the Times Gallery, part of the trade show floor at the Shopper Marketing Expo. Judges walked the floor, reviewing each entry according to the “4C’s” of effective in-store activation: commanding attention, connecting with the shopper, conveying information and closing the sale.
The Design of the Times Awards are sponsored by the Path to Purchase Institute, a global association with a mission to foster a deeper understanding of all marketing efforts and touch-points that influence purchase decisions made in-store and online. The Path to Purchase Institute publishes Shopper Marketing magazine and hosts the Shopper Marketing Expo, the world’s largest gathering of shopper marketing professionals.
As an award winner, Kingsdown’s Blu-Tek Headboard Display will be featured in the Design of the Times book to be published in late 2013. Kingsdown worked with leading POP display company RockTenn Merchandising Displays, based in Norcross, GA, on this project.
About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices and additional manufacturing and distribution centers are located worldwide.