This July will kick off the return of Independent Retailer Month, the annual national movement to celebrate independent retailers in local communities.
Independent Retailer Month aims to connect consumers and communities to local independent retailers by reminding them of the benefits of shopping independent. Through a variety of in-store, online and community events and promotions, the campaign highlights these stores’ positive social and economic impact. Additionally, Independent Retailer Month engages independent retailer associations, small business organizations and retail thought leaders to demonstrate the importance of independent retail to the local, national and global economy.
When you spend $1 at a national chain store, 80% of the money leaves town immediately. A dollar spent at an independent retailer is usually extended six to 15 times before it leaves the community. From $1 spent, you create $5 to $14 in value within that community. Shopping with an independent retailer supports local traders, their suppliers and the people they depend on to run their businesses. Buying from an independent retailer boosts your local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow. When you shop with your local independent retailers you are doing your part to help keep your community ‘open for business’.
Independent retailers are welcome to join the campaign and access a range of free, downloadable marketing materials including posters, logo and postcards, so that they can involve the local community in their celebrations this July.
For more information, visit indieretailermonth.com
About Independent Retailer Month: In 2003 Tom Shay, principal of Profits Plus, created ‘National Independent Retailer Week‘ to show retailers how they could create celebrations for their communities, industries and own businesses. In 2009 Kerry Bannigan, Co-Founder of Nolcha Shows, devised ‘Independent Retail Week,’ a city-wide, shopping extravaganza in New York, Chicago, Philadelphia and New Jersey aimed at advancing the business of independent fashion retailers. Early discussions began between Bannigan and Shay as they wanted to be inclusive of everyone that had some form of recognition for independent retailing. In July 2011, Independent Retailer Month USA was born with the goal to become a global campaign highlighting the important role local merchant’s play in the community, economy and overall retail sector. Today Independent Retailer Month is celebrated in USA, Canada and UK.