In an effort to support licensees and help dealers better merchandise its product line to consumers, Eclipse International overhauled its website. Highlighting the mattress manufacturer’s rich history, its extensive product line and its global licensing reach the new website also includes a compelling video that tells the story and heritage of the brand. In addition to the new branded video, the upgraded consumer-focused site, www.eclipsemattress.com, includes improved product photography and a dealer locator.
An integral part of Eclipse’s marketing push, the video highlights the company’s team from the executive suite to the manufacturing floor. It provides insight into Eclipse’s entrepreneurial spirit, its core values, and outlines the manufacturing process – all geared toward providing the customer with a great night’s sleep.
“Our long history of product innovation is what helps us stand out from the crowd that’s competing for the consumer’s mattress dollar today,” said Stuart Carlitz, chief executive officer of Eclipse International. “The new website is a key ingredient in our latest marketing initiative, which is designed to raise brand awareness among consumers and in the trade. It also highlights our value story, our exclusive patented features, and our use of sustainable components.”
Designed to help drive consumers into Eclipse retail partner stores, the new dealer locator taps into a database of more than 7,000 dealers in more than 60 countries.
The website features a media-rich experience across desktop, tablet and mobile devices, giving visitors a detailed overview of Eclipse International’s growing portfolio of products. In addition, it touts the company’s new tagline, “Where Innovation Becomes Tradition.”
Visit the new site: eclipsemattress.com.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 65 licensees, 16 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces.