Classic Brands adds a social media campaign with the launch of their new corporate website, www.classicmattress.com. The fresh, new site comes after months of researching the needs of both consumers and bedding retailers.
Featuring an expanded Sleep Library, detailed product information and a sleep blog, the new site provides a wealth of information to help consumers make an educated mattress buying decision prior to arriving in store.
Integrating Facebook and Twitter into the launch is part of a new Interactive marketing strategy to further enhance brand awareness for Classic’s flagship brands—Dormia, Space Age Foam and E-commerce Collection. “The social media platform will help us create a meaningful dialog with consumers,” said Classic Brands CEO Mike Zippelli. “We want to know what they are looking for in a good night’s sleep.” Classic is also launching a sleep blog under the Dormia brand focusing on a variety of topics related to sleep.
The comprehensive online marketing campaign will allow Classic to showcase the complete family of products, including their viscoelastic memory foam and latex mattresses, to more consumers on different platforms while engaging the consumer.