As consumer demand for roll-packed mattresses continues to grow, Wright Global Graphics (WGG), producer of innovative marketing services and branding solutions, has expanded its product portfolio with a wide variety of labels that work very well with bed-in-a-box lines.
“Not every material works on compressed mattresses. We’ve found that printed labels can’t bounce back because they aren’t flexible enough to survive the rolling process. You need to look for labels that ensure your product recovers properly when opened,” said Senior Vice President of Business Development & Chairman of the Board, Don Wright. “Even though a mattress is boxed up and ready to go, consumers still want to open the package and see a good looking product. We want to help the manufacturers recognize that branding is still important even when designing a roll packed product, they need to choose the right fabric not only for ticking, borders but for labels as well.” High impact, visually appealing labeling that performs when the bed is opened is critical to helping the customer feel confident in their purchase decision.”
WGG is working closely with several large manufacturers and are seeing tremendous success with woven labels and DomeTEC products. Wright explained, "Both of these work well in the compressed category and help convey an impression of quality by enhancing the branding beyond the typical embroidery solution.”
WGG has also introduced packaging designed for the fast-growing drop-ship, e-commerce and grab-and-go in-store market. Customers may order as few as 100 blank boxes with branded labels so they won’t have to stock inventory.
“From brick and mortar to e-commerce, the bed in a box is here to stay. From design to delivery, we want to help our customers succeed in one of the hottest trends in the sleep products industry,” affirmed Wright.
To learn more, please visit wrightglobalgraphics.com.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.