Wright Global Graphics announced that it will enhance its line of point-of-purchase (POP) headboards that bring light and sound elements to the retail floor. The line will now include an adjustable headboard display system that gives companies the flexibility to alter the height and width of the display to fit a full, queen or king size bed. These high quality, adjustable headboards can be updated with new imagery, providing companies the option to repurpose the pieces for different models and collections. Wright will debut the expanded line of headboard displays and new versions of iPad kiosks at the upcoming Las Vegas Market.
“It has always amused me that displays are treated as a throwaway item,” said Chairman of the Board, Don Wright. “With a little creativity, and some up-front engineering, POP displays can be renewed with simple graphic revisions. Changing this mindset can save both the manufacturers and retailers a lot of money.”
With more options, the enhanced line of POP solutions will provide manufacturers and retailers the opportunity to develop custom-designed displays that incorporate brand messaging, strong graphics and electronics to increase visibility and improve the customer experience on the retail floor. Headboard designs can integrate lighting and sound elements, interactive displays, as well as space for brochures and other promotional materials. To save time spent on the customization process, for the first time, Wright will also offer standard versions of its popular iPad kiosk displays.
“Research shows that adding light and motion to marketing displays increases consumer retention by over 65 percent. Serta proved its effectiveness with the iComfort line and the use of interactive displays has been gaining traction ever since,” said Wright. “Manufacturers rush to throw expensive new colors and fabrics on the bed every six months and close out old models in an attempt to make the mattress pop on the retail floor. By developing displays with replaceable high impact graphics, we can provide our customers a more cost-effective solution that reduces the need to invest money updating their collections as often. It can be a better investment in the long haul.”
The custom-built pieces will be offered at a variety of price points, from $150 up to $2,000, depending on the features.
For more information, please visit www.wrightlabels.com.
About Wright of Thomasville: Founded by Bill and Tom Wright in 1961, Wright of Thomasville focused their attention on providing printing for the home furnishings, mattress, and carpet & rug industries. The Wright family continues that tradition today by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. From creative design concepts, to worldwide distribution, the team at Wright Global Graphic Solutions help customers meet their individual project requirements. The company employs 153 people with manufacturing partners in the United States and Brazil, as well as a Wright Global Graphics facility in China.