US-Mattress Expands Business with Two New Showroom Locations

The formerly online-only retailer is offering customers an unmatched in-store experience

US-Mattress, originally an online-only mattress retailer, has announced the expansion of its business to include two new brick-and-mortar showroom locations in Southfield and Bloomfield Hills, Michigan.

“As the retail industry moves in a direction that offers consumers more purchasing channels, we’re responding to that need with two new US-Mattress showrooms that offer customers an unrivaled in-store experience that directly mirrors their online experience,” explained Joe Nashif, President. “The southeast Michigan market is a great opportunity to bring our online business to life by enabling our team of highly trained mattress experts with deep product knowledge to help customers find the perfect mattress for them based on sleeping preferences.”

The two new stores mark five total US-Mattress locations in southeast Michigan. The Birmingham showroom was recently opened in November 2014, which joined the Plymouth and West Bloomfield stores that opened in 2003 and 2008, respectively. The Plymouth and West Bloomfield stores have been recently renovated to offer price comparison screens and other elements to ensure customers have a consistent experience at each store—which is modeled by the online sales process. In addition to the five Michigan locations, the company has one other location in North Carolina - Carolina Rustica - a furniture store that carries US-Mattress’ brands.

US-Mattress was born as an online-only retailer in 2001, with 95 percent of their current sales coming directly from the company’s ecommerce site. Its new physical locations also give the retailer access to certain brands and products that would not be available to an online-only organization.

In each showroom and online, a 10-point Comfort Scale rating system displays its most popular mattresses from firmest to softest—a system that was established to help solve the problem people often face of finding the right mattress. The exclusive tool allows customers to “shop how they sleep,” instead of by price point. From traditional springs to memory foam, US-Mattress only carries the most trusted brands, including Beautyrest, Sealy, Serta, Stearns & Foster, Spring Air, Tempur-Pedic, Aireloom and ViSpring.

For more information, please visit US-Mattress.com.

About US-Mattress: US-Mattress was the first online mattress retailer with the largest selection of name brand mattress sets. Founded in 2001, the company recently opened five new stores throughout southeast Michigan to offer customers an unmatched in-store experience. In each showroom and online, a 10-point Comfort Scale rating system displays its mattresses from firmest to softest—a system that was established to help solve  the problem people often face of finding the right mattress. From traditional springs to memory foam, US-Mattress only carries the most trusted brands, including Beautyrest, Sealy, Serta, Stearns & Foster, Spring Air, Tempur-Pedic, Aireloom and ViSpring. For more information, visit US-Mattress.com.