At one of the most highly anticipated markets in recent memory, Therapedic International exceeded its expectations in a newly renovated showroom at the World Market Center in Las Vegas. Retailers from all corners of the US were in attendance as were visitors from many countries around the world, including Ireland, Australia, Vietnam, China, Turkey, Central and South America.
“I don’t ever remember seeing as many dealers from such a wide representation of the world as we did here at this winter market in Las Vegas,” said Gerry Borreggine, president/CEO of Therapedic.
Therapedic launched two new mattress lines at the winter market, in addition to showcasing its most popular collections. The new collections included the pocketed-coil TheraLuxe HD collection, a step-up version of the company’s successful Medicoil HD line, and the Therawrap2, its first two-sided pocketed mattress collection.
Therapedic also spotlighted it revamped Tommy Bahama collection was also on display at the winter show. This line-up is made with patent-pending i-Flex technology, a quilt that features a micro-mini pocketed coil sewn into the quilt package. Therapedic rounded out its market showroom with the Bravura, an edge-to-edge coil collection that has been the company’s most successful to date.
“We have more factories manufacturing Bravura than we do any other product line,” explained Susan Mathes, VP of brand relations for Therapedic. “And, this market continued that success story.”
Beyond its wide range of mattress offerings, Therapedic also unveiled new point-of-sale displays and materials at this market. New lifestyle and product graphics for lines such as TheraLuxe HD include three “hero” graphics with smaller, companion graphics that tout product features or components of the product lines. The company also debuted a new store display unit that features room for three queen sets. Equipped with product specific graphics, a monitor and in-display lighting, this new POP unit highlights the Therapedic brand name and its positioning. “We intend to make good use of that display with our dealers,” said Chris Sanders, president of Therapedic Idaho.
“It was a great market for the brand and it was an even greater market for our licensees,” said Norman Rosenblatt, chairman of the board of Therapedic International. “There was an added bounce in everyone’s step and that’s attributed to the excitement generated by the refreshed space and the new products we showed there.”
For more information, visit therapedic.com
About Therapedic International: Therapedic International is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees products under the Therapedic brand label, it is a recognized top ten mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed-products are sold exclusively through Bed Bath & Beyond.