Therapedic is making a splash at the Summer Las Vegas Market with the debut of its brand new showroom as well as its new sales approach of “concept” mattreses.
The new corner space is prominently positioned in a high traffic area on Building B’s “bedding floor”. Measuring almost 5,000-square-feet, the expanded floor plan allows the company to double the amount of SKUs displayed without overcrowding.
“The key for us is exposure,” said Gerry Borreggine, Therapedic International President and CEO. “This new space, which is more than double the size of our previous spot, will allow us to capitalize on the ninth floor’s traffic and give us the opportunity to display not only more product, but a wider variety of collections.”
The larger, more open space features a redesigned floor plan that includes devoted areas for each product line, more seating and an enclosed conference room. The new layout allows visitors to better navigate throughout the showroom to view and access Therapedic’s newest collections including Tommy Bahama, Kathy Ireland and EcoGel.
Also within this new space, Therapedic is taking a page from the auto industry, showing “concept” mattresses at market rather than unveiling product lines that cannot be modified. This new approach invites the company’s retailers to provide valuable insights and input on the conceptual additions to some of its most popular collections—Medicoil and Ecogel.
“Over the last several months,” explained Borreggine, “we have been working, making upgrades to some of our best-selling collections. By bringing these concept lines to Market we can gauge retailer reaction to the changes we believe will improve sales.”
Additions to these collections include the HD (short for “Heavy Duty”) Medicoil line, featuring extra strong materials for increased durability, stability, support and comfort, as well as the company’s first openstock mattress set—the new EcoGelFLEX. Designed to help stay cool and work with any adjustable bed base, the EcoGelFlex is Thereapedic’s first venture into shipping directly to the consumer.
According to Borreggine, the new space and sales approach will benefit both Therapedic and its customers: “Therapedic is a growing company with constant advancement in the different products we put out. We offer many features for each type of sleeper and now we will have the chance to show it all rather than picking and choosing,” he continued. “The pace of the Summer Vegas Market is different and, we believe, a good opportunity to offer our dealers a unique hand in the evolution and development of some of our most successful lines. We are taking a more collaborative approach to the design and development process.”
For more information, please visit therapedic.com.